JokoSantoso.
explore my story
“I turn digital strategy into measurable growth — through campaigns that convert, teams that perform, and brands that people remember. That edge, sharpened by AI and built over two decades, is now available in Auckland.”
Let's work together to bring your vision to life.
Kia Ora, I am Joe.
Digital AI Marketing & Automation Expert | Auckland, New Zealand
25+ years driving digital growth for Southeast Asia's three largest property developers. I've led campaigns that filled venues with 15,000+ people, built centralised digital teams from scratch, and helped brands win national awards — now bringing that experience to Auckland.
Experience.
Work History and Achievement
Summarecon Agung Tbk.
Head of Digital : AI Marketing Automation & Digital Strategy
- Aligned business unit leaders to deliver centralised digital support, improving brand consistency, budget efficiency, and measurable campaign results.
- Led the digital team to improve infrastructure through system migration, enhanced cybersecurity, and reliable backup solutions.
- Delivered end-to-end digital support for events, including websites, campaigns, ticketing, payments, analytics, and AI integration.
AI Production
Engine & Workflow
Scroll inside the image to explore the full workflow.
Sentosa Park.
Digital Marketing Manager | Promotion & Marcom Manager
- Developed and executed effective digital strategies across Google, Facebook, Instagram, and TikTok, delivering strong traffic and engagement growth with improved CTR and ROAS, and efficient CPC and CPA performance.
- Successfully delivered targeted promotional campaigns for public events (including dog competitions and bazaars), billboard placements, and KOL/influencer collaborations.
- Contributed to the company receiving the “Property Asia Award” as the “Best Millennial Housing Development” and managed press releases that supported strong media coverage and viral campaign reach.
Intiland Tbk.
Digital : Strategy & Marketing Manager
- Recognised with the Intiland Tbk Excellence Competition award for delivering the most innovative project of the year.
- Delivered integrated marketing strategies in many events that attracted 3,000–15,000+ attendees and increased brand engagement.
- Built and led a multi-business-unit digital team and platforms, strengthening social media presence and lead quality.
- Improved sales performance and conversion through data-driven digital strategies, partnerships, and capability-building workshops.
Stikyhive | Heaven Group | The Kuningan Place | Pixel Art.
Stikyhive is the world’s largest everyday online marketplace for trading all kinds of skills, talents and knowledge at any time, any where.
Heaven Group Memorial Park is a premium memorial park company in Indonesia, established in 2002 with over 20 years of experience. The company provides beautifully landscaped memorial spaces and professional end-of-life services, designed to offer comfort, dignity, and a serene environment for families to remember their loved ones.
Kuningan Place is a prestigious apartment complex located in South Jakarta, Indonesia. It features a modern, technology-equipped auditorium hall designed to accommodate various events in Jakarta, including concerts, seminars, and other professional gatherings.
Pixel Art is one of the most prestigious advanced digital workshops in East Java, Indonesia. The company is recognized for its outstanding portfolio in wedding documentation and creative visual production. Pixel Art also actively organizes exhibitions focused on weddings and digital education, contributing to the growth of the creative industry.
Academic
Background.
Bachelor's Degree in Computer Science
Binus University ↗New Zealand AI Marketing Association’s Online Accreditations
Marketing Association ↗- AI Meets Marketing
- Advanced AI
- Mastering Content Creation with AI Powered Storytelling
- AI Hyperpersonalisation
Leader's Testimonial.
“Joe and his team have provided excellent support and contributions to the company. Under his leadership of the digital marketing division, numerous achievements and innovations have been successfully delivered.”Soegianto Nagaria, Director of Investment Property
Summarecon Agung Tbk, Indonesia
Contact Me.
Feel free to reach out for any opportunities. I am open to discussing how my skills and experience can contribute to your company.
